Social Media

Learning From 7 Of The Best Social Media Campaigns

What is a social media campaign?

It is a coordinated marketing tool on behalf of a company that aims to improve information (regarding a product, service, or integrated brand) using at least one social platform.

Campaigns are strategic, with measurable results, and are ultimately designed to make social media users feel or behave a certain way.

Here are some of the best social media campaigns in the last two years that have been inspiring.

 

  1. Starbucks: Unicorn Frappuccino

The platform it used: Instagram

What did Starbucks do?

As part of the Happy Hour Frappuccino, Starbucks introduced Frappuccino’s Unicorn for a short week in April 2017.

The Purple and Pink mixture has captured almost everything Millennials (and their adult peers) have experienced: the lack of time, fear, and Instagram’s immense ability to eat hard, frozen cake.

Why it worked

During this time, Unicorn Frappuccino and its hashtags created approximately 155,000 Instagram posts.

According to MarketWatch, “Similar sales in global stores and similar sales in American stores rose 3% in the second quarter.”

In the “no such thing as bad press” category, he also had many prominent visitors who probably contributed to the stunting curiosity.

What you can learn

One of the oldest cases of fraud in this book is the bottleneck in production, but its use on social media may lead to the emergence of a virus. Starbucks knew they were pilots who touched their young audience, their social networks, and their intelligence.

 

  1. Billie: Fighting Sexism in Shaving

Platforms used: Website, Facebook, Instagram, YouTube

What did Billie do?

As the news began to show that women usually pay 10 to 15% more than men for the good of everyday life, shock and anger are among the most common reactions. Bailey, a direct-to-consumer startup involved in creating a positive (and economic) haircut experience, fights for alleged taxes and gender discrimination that occurs in the marketing of refined shaving products for women.

The Project Body Hair brand has been launched to recognize that most women have hair that they may or may not want to shave.

Also, the Billie referral program is known as the Pink Tax Credit, which rewards women for sharing a product with other companies and offering a secure lifetime payment for additional shaving costs.

Why it worked

During Billie’s first eleven months, the brand’s organic social offering increased to 65,000 subscribers thanks to the social activities of people who were in touch with related ideas.

Billie encourages women to share photos from their real hair with the hashtag #ProjectBodyHair (or upload it directly to the website), raise awareness, and build loyalty with a subset of women and consumers who know about women who may be infected.

What you can learn

Political awareness and portfolio activity are now fashionable. Brands are also at risk, but by conducting market research and in-depth understanding of the target group, they create potentially profitable risks.

 

  1. IHOP: IHOb

The platform used: Twitter

What did IHOP do?

In one of the strangest campaigns this year, the International Pie House on social media briefly became the “International Burger House” in the summer of 2018.

That’s right: IHOP flipped its last letter upside down and temporarily became IHOb.

Why it worked

Before opening, the brand asked subscribers to guess the value of “B”: over 30,000 users answered their discounts. And when IHOP / b finally shared its new name, it received over 15,000 Tweets.

According to YouGov BrandIndex data, the number of times the word IHOP was typed increased a week after the name change was announced.

Some people checked if the name change is real or not.

In particular, hamburger sales are quadrupled thanks to marketing tips.

What you can learn

Being a person in this world is difficult, and sometimes the internet can be a real problem. Sometimes consumers just want to give up, and brands can be rewarded with fun for free.

 

  1. Dove: Self-Esteem Campaign

Platforms used: Facebook, Twitter, Instagram and YouTube

What Dove did

#RealBeauty: Many brands bode well today, but Dove was a pioneer who helped build self-esteem in marketing.

Dove’s Global Campaign has been in various forms since it began almost 15 years ago, but now it’s a different campaign: it shares the company’s mission.

The company conducted independent self-esteem research, which was used in television, advertising, and social media campaigns. The site contains resources that can be used to educate consumers of all ages about self-esteem and bullying: the online world, and much more.

Hashtag campaigns, including #RealBeauty, #NoLikesNeeded, and #SpeakBeautiful, encourage users to show off their inner beauty. After learning that 70% of women did not feel represented in the ads, the company promised not to touch any images used in marketing in 2019.

Why it worked

In a 2015 poll, AdAge jurors unanimously voted for the Pigeon for True Beauty campaign, one of the 100 best campaigns of the 21st century.

In 2018, Dave concluded a two-year collaboration with the Stephen Stephen Universe animation network “for confidence control and self-esteem.” The first video in the series, released on the July 2018 cartoon network, contains over two million views, 103,000 likes, and 9,500 comments, many of which are very positive.

What you can learn

Dove, the global giant Unilever, has devised campaigns for healthy and appealing self-esteem for years. This indicates the brand’s ability to produce waves of positive change when companies commit to it.

 

  1. Gillette: The best Men can get

Platforms used: YouTube, Twitter

What did Gillette do?

Gillette triggered an entire segment of the male population, that’s what.

Gillette directly encountered the toxic masculinity in the obscene video, “inviting men to get better in light of #MeToo.” The area was polarized, and many called for boycotting the hairstyle brand.

In addition to public position of Gillette, they will donate $ 1 million a year to nonprofits developing programs in the United States to help men of all ages achieve the “best” results. For the next three years.

Why it worked

According to TalkWalker Analytics, between January 14 and 16, Gillette had a million and a half social networks.

Over a million of these signals occurred within 24 hours of the first publication.

The hashtag #TheBestMenCanBe was used 187,400 times during that time.

In mid-February 2019, the brand’s original tweets were streamed 250,000 times.

The YouTube advertising page has been viewed by more than 3 million times.

What you can learn

In today’s world, brands should not only enjoy great products. A study by Edelman 2018 found that 64% of consumers support (or boycott) the brand based on their political and social relationships.

Brands are increasingly being identified and guided by their values. Consumers frequently see this as a reasonable marketing approach.

 

  1. Oreo: “Dunk in the Dark”

The platform used: Twitter

What did Oreo do?

How Many Social Media Are Full of Oral Reporter? The launch of Oreo at the end of the 2013 Super Bowl was known worldwide.

As the Superdome power waned during the big game, the 360i team, a digital marketing agency responsible for managing social media accounts on cookies, approved and posted a tweet in minutes.

In preparation for the centenary celebrations of Oro, they have worked extensively in marketing for several years. The team implemented a “war zone” strategy with contingency plans and an integrated certification system that already exists.

Why it worked

The post went on 10,000 times during the first live broadcast.

This year Oreo achieved not only the Super Bowl brand, but also Twitter-inspired brands to create this magic (most often fail). It was a turning point in social marketing.

What you can learn

Flashing does not occur in a blink of an eye. For big and small brands, being smart now requires top-down purchases and advanced liquid infrastructure.

 

  1. Spotify: #2018Wrapped

Platforms used: Spotify, Instagram, Facebook and Twitter

 

What did Spotify do?

In 2016, the average Spotify user listened to more than two hours of audio per day. Too much data!

For the second time in a row, the music streaming service provided users with a full set of data: the ability to view the music year. According to the company’s press release, the platform’s built-in functionality provides a dedicated playlist of the top 100 tracks in the past year, enabling all users to:

  • Total minutes of music streaming
  • Several new artists discovered
  • Most of the songs and artists play.
  • Top view

Spotify seems to be encouraging users to share this information with an auto-generated and beautifully tailored image via Instagram, Facebook, and Twitter.

By the way, this year’s platform creators are Drake (who has only recorded 8.2 billion shows), Post Malone, XXXTENTACION, Jay Palvin, and Ed Sheeran. Therefore, we cannot achieve good things.

Why it worked

According to the Atlantic report, “Spotify wrapped is a hit for free advertising, which is an impressive indicator of consumer confidence at a time when our trust in tech companies was historically low.”

The magazine describes Spotify as “cold and harmless,” and the data it collects are relatively “low-risk,” given the guilt of the year, regardless of its musical preferences.

What you can learn

Spotify-Planned Campaign is an excellent example of an integrated campaign that worked with automation and data.

Their online ads and participation have confirmed the potential of the Campaign.

Also, Spotify has found a way to significantly increase the amount of data users can share and compare. It’s effortless.

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